Wired

ZURB Wired Updates

Keep up with the ZURB Team as they pull off a marketing miracle in 24 hours!

Sacred Heart Check-in

We’re all encouraged by the work so far, even though the pace is frantic. But what excites us most is seeing it come together in [hi-fi wireframes](https://zurb.com/university/lessons/41 "Turn Your Ideas Into Solid Wireframes | how-to lesson at ZURB University"), which lead to final comps — an important deadline for the print team’s 6pm printer deadline.

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Lunch & Flickr

Feels like the morning flew by. With so many teams iterating through so many tasks on such a tight deadline, getting bogged in details is easy. Sometimes we like to step back and look at the bigger picture: where we are and who’s doing what. [Our design process](https://zurb.com/word/design-thinking "Design Thinking | article at ZURB") is collaborative, and we find that keeping up with each other’s work is both inspiring — and practical. Engineers need to plan for visuals. Visual designers rely on content. Content creators work within engineering limits. So we all work together. And yet, we also work apart. After our [initial brainstorms this morning](https://zurb.com/wired/882/cranking-through-ideas-discovering-with-t "Cranking Through Ideas, Discovering With Teams | article by ZURB"), each discipline found their own work areas to concentrate on what they did best. That’s why [we stopped for a comprehensive review](https://zurb.com/wired/886/work-session-review-shows-great-progress "Work Session Review Shows Great Progress by ZURB | article at ZURB") just before lunch. But enough of the high-level stuff. [Here’s an inside look](https://www.flickr.com/photos/zurbinc "ZURB Wired stream | photos at Flickr") at what’s happened so far at ZURB Wired.

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Creative Direction Uncovers a Visual Story

It’s more than a look. There’s more than picking your favorite colors. Creative Direction is the process of discovering your project’s story. In this project phase we explore what-ifs in a visual way. To understand that, we need to pick the term apart:

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Work Session Review Shows Great Progress

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Sketches, Sketches and More Sketches!

The dream team combo of ZURB + Sacred Heart CS is pluggin’ along and gettin’ things done at ZURB Wired!

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Jamming With Ideas and Concept Reviews

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Cranking Through Ideas, Discovering With Teams

We’re going hard here at ZURB Wired! The whole team is in the ideation phase. This is the initial step of the design process where we brainstorm ideas and fully flesh out what Sacred Heart CS does. The goal is to find the core meaning of what they stand for.

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How 24 Hours Will Make a Difference

Bryan Zmijewski and Jay Pecot introduce us to the idea behind this year’s ZURB Wired: its goals, and most of all, its importance. Sacred Heart Community Service helps more than 7,000 families in the Bay Area, and while the holidays are the focal point of their mission, their efforts help people in need all year long — just as they have for the past five decades.

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Wired Begins With Breakfast, Ice and Understanding

This is it! Here we go! ZURB Wired 2014 is officially underway, and everyone’s stoked to make a difference with our friends at Sacred Heart CS.

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ZURB Wired 2014 — here we go!

We've officially kicked off ZURBwired 2014 with Sacred Heart!

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ZURB Wired Ends With All Flags Flying

The past 24 hours was a whirlwind of creativity that demanded our resilience and tested our nerves. To call it "challenging" belittles the amount of work required. But we saw it through. At 7:40am Friday, the whole team gathered to watch the freshly-rendered promotional video — more than 1,400 long minutes after we began.

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Rebuilding Together Peninsula

Our 24 hours of sketching, coding, brainstorming, editing and recording is winding down and coming to a close. In our earlier blog post, we introduced you to Jordan and Arthur. The mad men behind the visuals for Rebuilding Together Peninsula's 25th anniversary celebration. In the early stages of production, they went out into the community and spoke with people who have been touched by the work of Rebuilding Together Peninsula. Combine that will archival footage of their humble beginnings and some new interviews with key players and you have a vision. A voice. A video. 

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Houston, We Have Landed

Even with deadlines rapidly approaching and sleep deprivation kicking in, we never gave up. We never surrendered. The smoke is clearing, and although the last 24 hours have left us all a bit exhausted, the results are well worth the effort. With our veins screaming for rest after hours of I.V.'s filled with coffee and energy drinks, ZURB and Rebuilding Together Peninsula came together to find a voice for 25 years of volunteering, community outreach and home repair with safe housing assurance. In the beginning, we gathered to brainstorm. Once those brainy storm clouds were created, we put pen to paper to create tangible ideations. Those early sketches and whiteboard renderings became wireframes. Those wireframes became front-end code. The front-end code met the back-end code and they made beautiful music together to create a fully functional website. The sun has risen to signal the beginning of a new day. And with this new day comes a new chapter for Rebuilding Together Peninsula. Complete with a brand new microsite, promotional video, print materials and a vision for their 25th anniversary soirée. Now, after hours of blood, sweat, tears and caffeine we present to you the microsite. Rebuilding Together Peninsula: 25 Years of Giving Back Home.

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Coffee + Brainstorming + Whiteboards + Content = Print!

Call the ball. Roger. ZURB has the ball.

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Building a Better Email Template

It’s easy to dismiss email notifications as a minor feature. But our experience has taught us to take small features seriously and the serious features lightly. The latter might explain our spontaneous Nerf dart battles. The former lead to responsive email templates.

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Thanks to Our Friends and Family!

Support comes in many different forms tonight as we focus our sights on the finish line. We would be remiss without a shout-out to many of the supporters who have been with us throughout our 24-hour odyssey. These are the people holding the cups of water at the sidelines, ready to replenish our sagging spirits as we dig deep and remember that the temporary state of sleepy is outweighed by our desire to make a difference.

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16 Hours In. 8 Hours Left ...

This is where rubber meets the road. 8 hours left. That's one shift in normal, working hours. But we're far from normal. We push through, adapt and overcome. 16 hours isn't anything we can't handle. We're just starting to warm up. Earlier in the day, we checked in with all of our leads to get a blueprint for their 24 hours. Now that we're well beyond the halfway point and slowly starting to creep to the finish line, where are we at? Is everything coming together, or is it quickly becoming a debacle? Judge for yourself.

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Website Building

The content management system is well underway. Month-long websites rarely go without problems and this one-day project was going great for 16 hours. Not bad.

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What happens when sleep deprivation starts to sneak in?

It's midnight. You're starting to lose your mind. The lack of sleep is starting to grab hold and the coffee is hardly working. What do you do? Have a photo shoot of course! There's a reason why Bryan is known as the Head Instigator of ZURB. He likes to get in there and stir it up. So he took his camera, a box full of props and caught some of the finest moment in insomnia history. Where can you find the Mad Hatter, a horse-man, a newscaster squirrel and a rubber chicken coexisting in peace? No, not under the influence of psychedelics ... it's in this video!

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ZURB Wired Photobooth Photos

An annual tradition at ZURB Wired includes a late night photo shoot. If it's not clear from the photos, things tend to get a little silly after fourteen hours of working. It's a great release and fun time for all (mostly the photographer)!

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