It’s more than a look. There’s more than picking your favorite colors. Creative Direction is the process of discovering your project’s story. In this project phase we explore what-ifs in a visual way. To understand that, we need to pick the term apart:
- Creative: Figuring out your story.
- Direction: Committing to that story.
Creative exploration reveals what your product or service making is really about — and how to express that idea to people. The right tone and mood tell people what to expect, like a good promise.
As you might imagine, details are scarce at this point. Nothing’s sacred, and we’re not afraid to start over. In fact, the fewer details the better because we don’t want to waste time on a concept destined for the recycle bin.
So, what direction did we create for SHCS? See the ideas for yourself.