We’re going hard here at ZURB Wired! The whole team is in the ideation phase. This is the initial step of the design process where we brainstorm ideas and fully flesh out what Sacred Heart CS does. The goal is to find the core meaning of what they stand for.
For our first deliverable, the ZURBwired team got into smaller groups of 4-5 people to brainstorm on the different components for this project.
Part 1:
- What is the theme for this holiday campaign?
- Anchors the campaign: headline, imagery
Part 2:
- What is Sacred Heart, in one sentence?
- things people should know about Sacred Heart
- SH purpose in a few sentences
- of SH identity: Colors, Feeling, Language, Imagery
- tagline for SH
The team is wrapping up as I type! It seems like we’re “Making Hope a Tradition.”
Here's what we came up with in our mind-mapping session!