ZURB Wired Updates

Bryan Zmijewski on Aug 26, 2016 · 4 minute read

It was another amazing ZURB Wired event this year. It goes without saying- we set some ambitious goals that kept us working all the way through the entire 24 hours. There were many ups and downs throughout the day, but we came together as one team to make a tremendous amount of marketing things happen for this special nonprofit. Let’s a take look back at everything we were able to accomplish for Life Services Alternatives.

Danny Codella on Aug 26, 2016 · 40 second read

We were impressed with the Life Services Alternatives team the moment we met them, but getting to know them over the past 24 hours has left an even deeper impression on us. It’s rare to meet people as passionate about their cause as they are, and we feel privileged to have had a small part in helping them reach their goals. Without further ado, meet the LSA team:

Danny Codella on Aug 26, 2016 · 39 second read

We’ve poured more than 20 hours into this project, and we’re all feeling a little loopy. The good news is that we’re on track and on schedule. We’d like to take this time to briefly put the focus from the work to the talented men and women of the ZURB team. Without further ado, meet the ZURBians!

Danny Codella on Aug 26, 2016 · 41 second read

At ZURB, we primarily work in the digital medium, crafting screens and interfaces for digital products and services. But there’s something pretty magical about see and touch your work in your hands. When we get the print collateral back from the printer, the office become electrified. Everyone crowds around the boxes, whipping out their cell phones to snap pics of the finished products. We’re really proud of what we were able to craft with the LSA team and we can’t wait to see what they do with it!

Danny Codella on Aug 26, 2016 · 1 minute read

We’re still slaying it here with just under 5 hours left! It’s getting into crunch time as our web team gets further and further down the rabbit hole that is coding and QA. Since we last gave an update on our web progress, we’ve completed our wireframing and visuals. With these in hand, we have a pretty good idea of how these pages are going to look and what the end product will look like.

Danny Codella on Aug 26, 2016 · 1 minute read

The Engineering Team are the stealthy heroes of ZURB Wired. They begin their planning weeks before the event, investigating the development environment they’ll be operating in, ways they can improve the nonprofit’s setup, and any new tools or technologies that can be applied to the project. This preparation is often goes unnoticed… unless something goes wrong later on.

Danny Codella on Aug 26, 2016 · 2 minute read

The photobooth is always hit at #ZURBWired. For one, it helps us document the evening and everyone that participated. Secondly, it helps us both let off some steam and build up our second winds. Lastly, it has a weird way of bonding together people and things you’d never expect.

Danny Codella on Aug 26, 2016 · 1 minute read

After a lot of worry, emotions, and gusto, we got our print out the door and over to Dion and the Big Ink Printing team (you guys rock!). Getting this print out is so important because it’s a highly leveraged method of how LSA communicates with their followers and audience. Their brochures and mailers have really been delivering well on the many stories and stats they provide.

Danny Codella on Aug 26, 2016 · 48 second read

At the halfway mark we checked in with our LSA friends who are toughing out WIRED right along side with us, down in the trenches. As we start to descend into the quickly dwindling second half of our time together, things can start to get a little hazy and become a blur. But they are keeping right up with us!

Bryan Zmijewski on Aug 26, 2016 · 29 second read

Danny Codella on Aug 26, 2016 · 1 minute read

Hitting the print deadline is a challenge every Wired. It’s the first of the day, and if we miss it, we run the risk of not having the posters, brochures and mailers ready for the nonprofit when they leave us in the morning.

Danny Codella on Aug 26, 2016 · 1 minute read

We are heavy into it right now getting our heads down further and further into our work. While we chip away at getting our deliverables squared away and polished, we want to take a moment to recognize our fabulous ops team.

Danny Codella on Aug 26, 2016 · 49 second read

It’s near sunset here at ZURB HQ and we’re not even halfway through this 24 hour sprint. In order to get this mammoth project done, we broke into 8 teams at the start of the day: Ops, Marketing, Design/Visuals, Email/Social, Content, Web, Print and Engineering. Each of these teams work in tandem on different parts of the campaign. As you can imagine, it takes a tremendous amount of planning and coordination to hit our deadline. We check in with our Team Leads to figure out where we are in the project.

Danny Codella on Aug 25, 2016 · 1 minute read

The web team is has been crushing it today, churning through ideas and making huge strides through lunch. They started out by sketching some lo-fi wireframes on paper and then moved to the whiteboard to get the LSA team involved in the feedback process. The goals here are to determine that the layout will work well with the content and covers all of the needs decided upon in the morning.

Danny Codella on Aug 25, 2016 · 1 minute read

Sketching is a huge part of our process and culture here at ZURB. In fact, we use sketching to do most of the heavy lifting in our design. After the morning brainstorming sessions, each team broke out the Sharpies and began sketching out concepts, page layouts, workflows and more.

Danny Codella on Aug 25, 2016 · 52 second read

As we approach the end of the first 3rd of our 24 hour day, our spirits are high and our eyes are bright! The team is in close knit collaboration mode as they continue to iterate through Ideation, Mood Boards and move into Low-Fi Wireframes. With LSA being so awesome and collaborative, it’s allowing us to cut through the work super fast and efficiently!

Bryan Zmijewski on Aug 25, 2016 · 1 minute read

In the morning time we broke into five separate groups to brainstorm storylines that could inspire all our campaign materials. After reviewing all the concepts, the leads came together to focus our messaging. After another thirty minutes of iteration, we arrived at: Creating Home, Changing Lives 

Danny Codella on Aug 25, 2016 · 2 minute read

Two hours into the 24 and we’ve been rockin’ it full force! We’ve already made huge progress in getting our creative juices flowing with the LSA team by entering into brainstorming sessions to see what sort of messages and themes we want to center our work around. This involved breaking out into several different teams, throwing out major themes that LSA works with and then coming back together as a group to discuss what works best.

Bryan Zmijewski on Aug 25, 2016 · 1 minute read

John Nemeth and Dana Hooper outlined some of the goals of the next 24 hours as well as the impact ZURB Wired will have on Life Services Alternatives as they work to fulfill their mission of provide quality homes for adults with disabilities.

Danny Codella on Aug 25, 2016 · 2 minute read

And just like that, we’re off! #ZURBWired 2016 has begun, and our teams couldn’t be more pumped! In addition to the ZURB team, we’re joined by our chosen nonprofit, Life Services Alternatives, and a several volunteers. It’s a our ninth go round, and the atmosphere is absolutely electric! We’re committed to helping LSA pull off a marketing miracle and raise the funds needed so they can purchase their 12th home.