Bryan Zmijewski on Jul 30, 2026 · 7 minute read
You Don't Control the Beginning of the Customer Journey Anymore
People are buying differently now.
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University of Oregon
The primary objective of this project is to redesign and enhance the University of Oregon's homepage to better serve key audiences, improve navigation, and optimize engagement.
28% higher engagement with target KPI's39% increase in positive impressions over baseline experience -
Indiana University Online
We helped IU Online assess their site, understand user needs, and identify opportunities to improve clarity and performance. The work led to new concepts and prototypes built with the Rivet design system to better showcase their programs.
Applications on the IU Online site increased by over 30%Pages views increased by 39% while engagement increased by 80% -
Hulu Press
Delivered a complete redesign of the Hulu Press site along with a new CMS that simplified publishing and content management. The updated experience improved navigation, highlighted priority shows, and supported faster, more accurate press workflows.
Improved all usability scores across all primary actions to over 90%Improved the overall sentiment by 75% across homepage variations -
Xurrent Rebrand
Created a new brand and website that improved clarity, usability, and credibility. Complex pages became easier to understand, core flows more intuitive, and the refreshed system unified how Xurrent tells its story.
Saw a 56% jump in positive sentiment on the homepageImproved readability for complex technical pages by 28%
