Design with Data
Whoever said design is subjective never had to justify their decisions to the bottom line.
As professional designers, we rely on our experience to create the best websites and apps we can. We know what we’re doing. At least, we believe in what we do. We’re pretty sure we’re right. What we’ve done has worked so far. Our experience may inform our intuition, but having a few facts to back us up doesn’t hurt — and sometimes research opens our eyes to new lines of thought.
For example, how do we know that mobile browser usage is gaining on desktops? When did Android phones become more popular than iOS devices — and what does “popular” mean, exactly? Are people really more likely to click red buttons?
Assumptions are sneaky.
We kept records — citable sources, surveys and statistics to back up our work. Something surprising happened: We started to learn. We didn’t know that:
- 81% of reputable sources agree mobile devices will outpace desktops in 2014. But 19% say that’s already happened.
- 38% of startup design companies fail in their first year.
- 96% of these statistics, give or take 4%, are made up.
That last one prompted us to find out what’s actually going on. See, stats are easy. Finding meaningful and accurate stats take a little more work.
We decided to turn a glut of statistics into a wealth of organized factoids — a resource for designers everywhere to justify their decisions, research trends, and find an occasional “I didn’t know that” moment. We call them quips. You call them supporting evidence.