Product strategy is filled with a bewildering assortment of research jargon.

“Product Discovery isn't DISCOVERY either. It's requirements gathering.”

Says Thomas Wilson. Caden Damiano and Thomas recently captured my attention in a post thread on continuous discovery and why product discovery isn't user research. Teresa Torres's approach created sparks.

In recent months, we have focused on positioning Helio in the market to support product and marketing teams effectively. During this process, I've encountered numerous terms that, while distinct, often seem pretty similar.

I captured them in a chart.

What am I missing? Do I have this correct?

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