ZURB is a product design company that has helped over 300 companies create better products, websites and services since 1998. We’re a team of T-shaped product design experts with a bold mission: Change the way people design connected products and services. We lead by design through our consulting, product design tools and training. Over the last two decades, we’ve developed Progressive Design, a system that helps us create consistently impactful work that touches millions of people around the globe every day.


Design Just Ate My Software: How Designers Are Leading the Product Revolution

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You Want A Phone, But You Don't

You don't really want just a phone graphic

When my son started middle school, he asked my wife and me for a phone. Since he was going to be walking to school, Lisa and I decided yes to this luxury. Our reasoning was not because he was now older or more responsible but because we wanted to be able to contact him! When I offered him one of my old Nokia handsets, which is still a great phone, he nearly lost his life. 'That's a dinosaur Dad! It's as useless as a flip phone!'

For a kid, having the ability to contact your parents is not the reason to ask for a phone. My old Nokia or StarTac handsets were cool phones in their time. Call quality was great but let's face it, predictive text? That's an alien concept to anyone whose baseline is a smartphone. Who remembers trying to text, while waiting and hoping for a 28800 kbps internet connection handshake to happen? Hmm...do you...
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