When most people think of electric vehicles, they usually either think of futuristic, automated vehicles of tomorrow or high priced luxury sedans of the wealthy. The truth is, though, that we’re surrounded by all kinds of electric vehicles serving all kinds of organizations. The beauty of electric vehicles is that they are completely flexible, able to be outfitted for all kinds of utility which has made them a favorite workhorse for universities, hospitals, schools and more.
To help organizations maintain their fleets of vehicles, CartPros has developed an eCommerce site that stocks a massive array of custom and replacement electric vehicle parts. In addition to being able to clearly communicate the value and quality of their product catalog to both new and returning visitors, the new CartPros site needed to to be easy to search and browse through.
After conducting some research of the competitive landscape Cart Pros operates in, we were able to surface a powerful Design Insight that drove the project forward and solved a major problem for the business: