The Men’s Wearhouse has been helping men young and old look their best over the last 40 years through their world class customer service. One of their big areas of focus is their formal wear rental service, where men can rent customized tuxedos for weddings, proms, graduations and other special events. They came to ZURB to get help on redesigning the online component of this service to reflect the high quality of customer service they provide in their stores.
After auditing the existing site we had several conversations with their team and customers to uncover Design Insights that could help us uncover new opportunities. We surfaced dozens of Design Insights, but one came to the fore and really helped us shape the entire experience:
Because weddings are significant investments and costs can often be difficult to estimate, displaying all of the pieces of a look, customization details, and prices in one view helps customers feel more confident in their rental decision.
While people used the formal wear rental service for a variety of events, weddings were by far the biggest driver of business. Our conversations revealed that the engaged couples themselves did much of the shopping for their wedding parties. With all of the wedding details weighing on their minds, clarity in the site was highly valued.