Member Flickr home page with several mismatched pieces and calls to action.Links, tabs, images, collapsable tabs, hidden sections, oh my! There's a lot to clicked on, so much so that I began to question the ultimate goal the design team at Flickr had in mind when redesigning this page. Flickr had blogged about the redesign three months ago; it turns out they have no idea what they want users to do most. While that's not necessarily a bad thing, it's also not a very good one. It means the page is unfocused, alive and there only to get me off the page and somewhere else. A sound strategy I suppose if **the goal is to just explore the site**, to wander aimlessly and find images and videos that looked interesting. Simple enough, but what's the point? Is that really what I come to Flickr for? Let's consider that Flickr has two primary user types: Viewers and Contributors. As both a Contributer and a Viewer, I'm just like most of the other users. This is where Flickr's problem with redesigning this page lies. As a Viewer, the primary goal is to explore. As a regular Contributor, the primary goal is to upload. Presently, the link to upload is just a heading on the right, a link I constantly overlook. If they wanted me to upload photos and videos more, and as a paid Pro member they should, they're doing a poor job of it. **This is why page goals really matter.** If Flickr wanted to make uploading photos and videos my primary goal when I revisit the site, they'd make the page look something like this:
Realigned Flickr home page that solidifies uploading as the primary goal with a button for uploading instead of a simple hyperlink.Instead, they put my content and that of my contacts first. Images are powerful, catching my eyes nearly as much as a very actionable button. With goals as different as sitting on the sidelines and actually contributing, Flickr faces a unique dilemma: what are they asking users to do? As not just an interaction designer, but as a Flickr user, the current page design tells me one thing: the primary goal really is to just explore. Although that was not the ultimate goal of the design team, it could still work out well for Flickr. **Goals help shape more than just messaging and content.** They shape user expectations, telling users just want needs to be done. So, what are your pages telling your users to do?