Lately, we've been thinking a lot about passion around the offices at ZURB. Where exactly does passion come from? How does an aspiring entrepreneur turn a desire into a passion? So it's no wonder that a recently unearthed vintage video of Steve Jobs talking about passion caught our eye:
What Jobs is talking about here is being truly passionate about your work, for your craft. Investing yourself in your ideas when no one else will, when there might not be any financial rewards. We really love his observation, but what really fascinated us was when Jobs says:
Those people that are crazy enough to think they can change the world are the ones who can do it.
Jobs certainly was crazy enough and passionate enough to change the world, the way we interact with products. However, that passion didn't spring up overnight. It came from deliberate practice and hard work, and finding meaning in his craft.