When most people think of web design, they think of pretty pictures, layouts, and coded web pages. While those are important ingredients, they're merely design tools— nothing more. Design is about solving problems for people, not building things. In fact, "not building" something is the best type of design you can offer. The web doesn't need more crap, and people don't want more crap. It's not necessarily a bad thing if you don't remember every single thing you've read on a website or know exactly what you clicked on. Although data testing may not reveal this, not all tasks need to be memorable. Sometimes you just need a directive, like "what's on your mind?", to get people engaged with a webpage.