Earlier in the day the team was able to put together a newsletter structure for RAFT. Here are a few tips that we pulled from the document:
**From:** Email should be addressed from CEO, Founder or Marketing Lead. *must be from an individual.
**Subject Line:** Should be specific and include the words "Newsletter" and the edition information.
*More info on newsletter subject lines here: http://www.mailchimp.com/articles/email_marketing_subject_line_comparison/
**Body Content:** The body content of the newsletter should fit into one of these three categories:
Life- Remember, we're talking to people! Start each blog post with a short anecdote, story, timely quote or other piece that reminds the reader you're human, approachable and may even enjoy a laugh from time to time.
Industry Specific- We're experts and people know that. If they've forget it, let's remind them. Each month this section should validate our expertise by highlighting something specific we're doing to change Education, Community Involvement, and Non-Profiteering.
Raft Specific- What about Raft? Here's our opportunity for a little horn tooting and celebrating. This section can be used to highlight the success of past events, drive attention to future events, or just generally update folks on Raft happenings.
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