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January 2015

We in the business of digital product design eat, breathe and live the stuff. We get media queries and browser compatibility. We understand the importance of reaching people on every device. So it’s no wonder that we forget that not everyone believes in — or even knows about — responsive web design. It’s not something that comes up in everyday conversation … unless it’s a complaint about how unusable a site is. And then we face clients who think in terms of desktop design. For many, mobile design isn’t a secondary consideration. It’s not even on the table. So we need facts to back us up, not just talking points and hope. Luckily many articles this month back up our assertion that responsive web design is vital for anyone doing business on the web.


Web hero jan 2015

  • 1

    The State of Responsive Web Design

    “Because technology is always changing by the minute, it is extremely important for us to remain focused on the underlying goals of responsive web design, and not get too attached to any one way of doing things. In this way we ensure we’re always open to discovering new ways to create better experiences for the people who use our sites. For that to happen, we need to always keep our ears to the ground, listening for the latest developments in both web browsing devices and web design techniques.”

  • 2

    Top 5 Reasons to Use Responsive Website Design

    “Despite the increasing use of the smart devices, some companies still deny the fact that there is an essential need for responsive website design that enables a better user experience. Apart from the ultimate UX that the responsive website designs provide, here are the five other top reasons that explain why incorporating responsive website design is necessary …”

  • 3

    Responsive Web Design Is Not One-Size-Fits-All

    “Responsive design dynamically adapts websites to different screen sizes (desktop, tablet smartphones by leveraging one set of code. The advantage of this approach is that the website’s content and features are the same across devices and the user interface adapts automatically. This means that companies can reach their customers across any device without the need of a separate mobile site.”

  • 4

    50 Awesome and Inspiring Responsive Website Designs from 2014

    “According to research from Guy Podjarny, brands are continuing to embrace RWD. After locating the Top 10,000 site on Alexa, he found that 18.7% of them have adopted to responsive web design. When this same test was performed in 2013, the adoption rate was at 10.8%. He also found that RWD sites are almost as popular as mobile sites – 17.2% for RWD, 20.5% for a mobile redirect.”

  • 5

    Responsive Website Design Drives M-commerce

    “SmartFurniture.com launched a fully responsive site in July of 2014. When we launched we immediately saw high engagement and spent time collecting engagement data that could inform our decisions moving further into mobile. In response to that data, we focused on what works best based on the device used to access our site.”

  • 6

    How Huge gave Vans a grown-up, responsive website

    “Beyond selling shoes and other clothing merchandise, Jackson emphasised that Vans is also a 'content provider', so one of the goals of the redesign was to combine content and product, and get people into the site either way. ‘The new site presents a more simplified style than we'd usually expect from the brand,’ Jackson adds, ‘which not only improves the shopping and navigating experience, but also helps Vans move towards its current audience and their updated style.’”

  • 7

    Your Guide to Mobile Responsive Design for 2015

    “Businesses large and small are coming to grips with a new reality of digital marketing: more web visits are coming via mobile devices rather than laptops. Due to this trend, mobile commerce sales are predicted to increase by 32.2 percent in 2015, according to eMarketer. As a reaction, marketers have begun migrating their sites to a framework that accommodates smartphones and tablets called Responsive Web Design (RWD).”

  • 8

    Responsive Web Design for Enterprises

    “Not only are consumers browsing the Internet and checking their Facebook account on their phone, but most are also using it for their work. Employees are expected to be connected at all times: CIOs review content in passing time within a busy meeting schedule, developers proofread priority web content on a minute’s notice, and all employees want the option of catching up on low-priority tasks like reviewing company benefits and perks on their bus ride home. This bring-your-own-device culture is already here. Is your company ready to step up to the plate and fulfill its potential in a connected, content-aware society?”

  • 9

    The Imperative of Responsive Web Design

    “Responsive web design is imperative in 2015, with a staggering 60% of all internet access occurring via mobile devices. Google is adjusting its algorithms to give preference to mobile websites, so if you're not responsive, its hurting your presence on the web. Moreover, the user experience of non-responsive sites turns off potential customers.”

  • 10

    Lead by Design

    “Designers don't need a defined role to lead. In fact, designers should look at this opportunity to lead through influence. Progressive design has taught us that design leadership doesn't require a title or even heavy management experience, only a strong desire to learn people skills and shape outcomes in an organization with design.”

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