The Knowledge Vault

Completing 100 design projects every year gives us unique perspectives and insights you can’t find anywhere else.

System thinking is the core of successful continuous discovery.

System thinking is the core of successful continuous discovery.Before the rise of design thinking, system thinking played a crucial role in shaping software projects. With the emergence of the internet, these systems naturally evolved into social systems. However, introducing design thinking shifted the focus toward empathy, emphasizing a more user-centric approach to product development.

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