Pixels Don't Matter, Influence Does

Read about what’s happening at ZURB in the latest edition of ZURB News.

April 2015

It's been interesting to watch Silicon Valley make a splash in the internet of things. With each new innovation, the Bay Area continues to keep finding ways to innovate and stay out in front of the tech world. Pundits say that we've lost our edge or point to other geographic areas that show promise. With an ecosystem that has a thriving startup community and companies, such as Apple and Google, pushing cool new gadgets, we don't see our edge disappearing.

With all this innovation, design has become a significant part of creating value in these Silicon Valley companies. I've shared some of these ideas over the last few months in blog posts. Designers more than ever have an opportunity to create more value for companies, but it's going to take some change across the board to realize the full potential of this effort. Companies have over-productionalized the design process and we're still closing design leadership gaps.

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ZURB News is our monthly newsletter by our Chief Instigator, Bryan Zmijewski, to keep you up-to-date on design and all things ZURB.