Bryan Zmijewski on Jul 10, 2026 · 12 minute read
Stop Outsourcing the Definition of Success
Designers shouldn't outsource the definition of success. But I see it happen all the time, and most designers don't understand why.
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Our fearless leader has been driving progressive design at ZURB since 1998. That makes him quite the instigator around the offices, consistently challenging both the team and our customers to strive to always do better and better. Check out some of his thoughts here and follow him at @bryanzmijewski.
Designers shouldn't outsource the definition of success. But I see it happen all the time, and most designers don't understand why.
Read More
A quick reminder if you're new here. We're ZURB. For 25 years we've asked one question in a hundred different ways: how do teams make better product decisions faster? It's the thread running through our work, through the design methods a generation of teams learned from, and through Helio and Glare.
Read MorePart man, part muse, Bryan Zmijewski leads ZURB and holds the title of “Chief Instigator.” A Stanford grad and lecturer, one of Bryan’s first gigs was designing toys for IDEO. In 1998 he started what was to become ZURB and has been shaping and changing the way people think about building products through Progressive Design ever since. Bryan has boundless energy and spends his days challenging us to think bigger and supporting us when the road gets a little bumpy. Meet Bryan
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