Wired

Second Harvest

Second Harvest of Santa Clara and San Mateo was our winning nonprofit in 2006. Second Harvest requested assistance building a campaign for their first ever "Skip Lunch - Fight Hunger" Campaign. "Skip Lunch - Fight Hunger" was an initiative for people to skip lunch for a day and instead donate the money they would have spent to both raise awareness and feed the hungry. With the average lunch meal cost for one person Second Harvest can feed 20 hungry people!

Our Big Wins in 2006

Designed and launched iskiplunch.com – Starting from scratch our design team was able to create and launch an entire website for Second Harvest’s "Skip Lunch - Fight Hunger" Campaign in less than 24-hours.
Printed materials – Our deep rolls up our sleeves and knew that not only did we need to design and launch an entire website, but many other marketing materials were needed as well. We designed and created t-shirts, stickers, posters, table tents, brown paper bags, and postcards.
Marketing campaign – We created an e-mail blast to send out to both ZURB and Second Harvest’s network to get the ball rolling for the June 8, 2006 event in hopes to solicit donations and volunteers.

8:00am

Kick off
We learn what Second Harvest does and what they hope to get from Wired.
Faces of Hunger
The team created the Faces of Hunger concept.
T-Shirt idea
The t-shirt idea is created
Zazzle
A team from Zazzle comes in to explain their service.
Corporate participation
Corporations are called upon to participate in the Faces of Hunger campaign.
Lone chair
A chair sits amongst the Wired team
Making calls
Team members make some phonecalls and talk about what they are working on.
Photoshoot
Some of the team jumps into the photobooth
More photoshoots
Continuing in the photobooth.
Print deliverables
The printed collateral are delivered in the middle of the night.
T-shirts
T-shirts arrive in the middle of the night
Walkaround
A walkthrough of everything going on in the office
Finale
A final walkthrough of the office

What We Accomplished in 24 hours

Designed and launched a website.
Created a email campaign.
Designed t-shirts, stickers and posters.

Skipping lunch

Thanks to 2006’s partners Zazzle, mavencommunications, Village Printers, and Campaign Monitor we were able to complete our task of creating a new website for Second Harvest and also provide other marketing materials. It’s amazing that within 24 hours we were able to launch iskippedlunch.com as well as create stickers, t-shirts, posters and more.

Second Harvest is still active performing outreach in their local community to raise awareness about hunger. Second Harvest now hosts the "Share Your Lunch" campaign to help families who are concerned that they will not have enough food to feed their families for the summer while their kids are out of school. Help fight hunger today by sending them a donation!

Second Harvest

Our Big Wins in 2006

8:00am

Kick off

Faces of Hunger

T-Shirt idea

Zazzle

Corporate participation

Lone chair

Making calls

Photoshoot

More photoshoots

Print deliverables

T-shirts

Walkaround

Finale

8:00am

What We Accomplished in 24 hours

Skipping lunch

What's this?? You've unlocked a Cow!