They help families who need food and gifts for their kids during the holidays. Sacred Heart is celebrating 50 years of helping end poverty in the community they serve. They help more than 75,000 people and families that struggle to make ends meet. We rebuilt their site and created print materials to kickstart their holiday campaign, all in 24 hours!
Our Big Wins in 2014
Brochures, Posters and More! – We created posters, brochures, thank you cards, and promotional banner that Sacred Heart could print later.
Redesigned Website – We took Sacred Heart's existing site and gave it a complete overhaul. We focused the site around how people can donate to their cause as well as highlighting what comes of those donations.
A New Promotional Video – We put together a new promotional video for Sacred Heart. The two-minute video promotes the upcoming holiday drive — calling on folks to volunteer or donate food.
"During Wired, we watched carefully how ZURB's staff took us through the design process. We are going to do the same for our next big campaign. And most importantly, we will set aside time to build the campaign together, rather than fitting it in-between other tasks. Thank you, ZURB."
Jay Pecot - Directory of Development & Communications at Sacred Heart
Bryan Zmijewski and Jay Pecot introduce us to the idea behind this year’s ZURB Wired: its goals, and most of all, its importance.
After the morning scrum everyone jumped into groups of four or five people to jam on ideas for the overall campaign. After an hour everyone went to each team’s office in turn to review each other’s work.
We interviewed the team leaders to see their progress so far. Good news: Every team has kept its schedule so far.
Working through ideation and content production parts of the design process, we paused to ask our friends from Sacred Heart Community Service what they thought about the work so far.
The web team’s morning sketches came together into high-fidelity wireframes this afternoon —that is, a walkthrough of their website without code.
We’ve passed the halfway mark! Everything is moving in the right direction. Time to recharge the batteries for the nightshift.
The design team had their work cut out — or should we say cropped? — with print production. The 6PM deadline kept their workflow extra tight.
We're not just talking about our ZURB Wired team in general, but each individual group. We're all tackling a pretty monumental task! This brings us to our video content team!
It was time to drive to the printers and collect the first batch of print materials. We returned with a batch of trifold brochures plus greeting cards.
We just had a whirlwind of a ride going through this year's ZURB Wired, but we're not done just yet!
Yes, we did it! Together with the SHCS team we created a new promotional video to energize the community and tell their powerful story.
The whole team committed to —and accomplished —a staggering amount of work in a single sleepless day.
"It was crazy exhausting but I was amazed to see what we could do in 24 hours."
Keri Fullwood - Business Designer at ZURB
Making Hope a Tradition
With the clock ticking on our seventh ZURB Wired, the day began with intense brainstorms. It ended with a visual direction, print materials and a tone for a website. During the night, we toiled in code, creating a brand-spanking new site for nonprofit Sacred Heart in 24 hours.
We worked alongside Sacred Heart in a coffee-fueled 24 hour frenzy to create an entire marketing push for their campaign that provides food for individuals and gifts for children during the holidays.
We guided Sacred Heart through the same design process and methods we use in our Studios work. Our goal with Wired: to help nonprofits, such as Sacred Heart, learn how to do more with less and mobilize in shorter bursts. When you work in smaller teams and in short bursts, you can accomplish amazing things. Which is exactly what happened during Wired and something Sacred Heart plans to practice in the future!
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