Hitting the print deadline is a challenge every Wired. It’s the first of the day, and if we miss it, we run the risk of not having the posters, brochures and mailers ready for the nonprofit when they leave us in the morning.
Print was a much larger component of Wired this year than it was last. Our deliverables consist of a thank you card with printed envelopes, a three piece newsletter drip with printed envelopes, and a poster.
After we decided the visual direction and got some copy from our Content Team, our Print Team got to work creating the mailers and card. And that’s where things went wrong… File issues, cloud storage issues, file format issues, and good ol’ fashioned human error caused us to miss our 6:00PM deadline, but fortunately our awesome print partner, Dion of Big Ink Printing stepped up and offered to stay later to help us get it all done!