The content team has been hard at work finding a messaging direction that depicts the Downtown Streets Team’s mission and culture. They’re continuing to refine the core message, which will shape long and short form copy. Check out the team’s messaging brainstorming here.
Brand Promise
The Content Team has refined the core elements of Downtown Streets Team’s culture that ultimately shape its brand promise:
See
The team has identified see as a description of what it must help the community do as a first step to fighting homelessness and making change happen. Many within the community don’t see the whole story of homelessness, and without that it’s hard to get the community to take on the homelessness fight.
Change
When communities, organizations, and citizens see the whole story of homelessness, and commit to fighting it, change for the better is inevitable. This change is universal, and isn’t restricted to one person or organization. Positive change that comes from reintegrating people into society benefits everyone.
Fight
Through helping the community see the whole story of homelessness, the Downtown Streets Team seeks to actualize the community to fight homelessness. This fight involves donating both time and funds.
Stay tuned to see how the team further refines these core brand elements and translates them into messaging!