ZURBwired is a unique experience for our Designers and Engineers here at ZURB. They have a lot of pressure to be creative and implement their design ideas immediately. But they aren't alone with the stress as our content team is hard at work writing everything for our print and website projects.
Ryan, Editor at ZURB, stated, "The biggest challenge is trying to match content to what the designers are going to create." Moving into the website stage, Ryan explained, that the content needs to be of a particular length, which will become easier as the design team gets further along in their design process.
The content team, which also includes Kelsey, ZURB's Customer Service Advocate, and three representatives from Family Giving Tree have written multiple iterations of content for our design team to work with.
Earlier today, Kelsey drove the content for our printed invitations, thank you cards, and posters, while Ryan sat at the helm creating content for the brochures.
For a little look into there process, I've included a page of Ryan's notes below (Which also include a few awesome ZURBian sketches):