RAFT Creative Direction

The boys on the creative team have put together some great visuals to help us shape the rest of the afternoon. We're under a time crunch to meet our print deadlines, so these files are extremely helpful to enable different groups to stay consistent with their work. These files we're put on the server for the rest of the team to use while creating assets. A style guide is a great way to empower individual team members to follow through on projects while insuring a consistent look and feel.