Content is easy to get wrong. You could have the most well-thought-out prototypes and wireframes, but without the right text and voice, your message will get lost. We wanted to make sure we got this right. Ryan, our lead editor and resident wordsmith, broke out the word-whips and laid the smackdown to finely tune every single syllable and character for Rebuilding Together Peninsula. Anyway, back to the content. Here's a video updating you on our progress. It's content of content. Like Inception, except with less DiCaprio and more Red Bull.
Content makes the web go 'round. We've established how to set a mood using words and colors in an earlier post. Now we're bringomg content into the equation. We're building bridges over here. Word bridges. Saucesome. Our print deadline is rapidly approaching. Wonder how the print team is doing? How are the engineers holding up staring at a matrix of code all day? Find out in our next update.