Print is a large part of this year’s ZURBwired. After generating mood boards in the ideation phase to get the campaign’s overall theme, the teams are jumping into their assigned projects. One team is especially eager to go.
Rock, Paper, Deadline
The print team’s under pressure now. While the web team has ’til dawn to hack code, all printed material needs to get to the press before sunset.
"The print team will be busting ass," Jon tells everyone. "They need to be done and to the printer by dinner." Tick-tick-tick, that's an entire final product — invitations, a brochure and a poster — in seven hours. That means lo-fis and sharpies.
Keeping Up the Pace
Lo-fi sketches are critical to the ZURB design process — and for good reason. With so many people evaluating ideas in few short hours, we find our best friends are sharpies and paper. Best friends aside from each other, that is.
You’ve never seen a group of designers more focused on markers and shaders. Design Lead Alina keeps tight schedule, knowing that a slip in timing now could make mayhem later. Her phone says 11am precisely, and she puts down her sharpie and looked at her team. "I'm done. That means you're done." It sounds tough, but she says it with a smile and everyone knows she's keeping them on track. Time to review the work before heading into the next phase, a deeper look at the moodboards for our friends at Rebuilding.