George, one of our Design volunteers, has been hard at work iterating and cleaning up Family Giving Tree's logo.
Here's a look at the before and after of Family Giving Tree's logo. Click on the image for a closer look.
In the iteration above, you can see creating a new logo wasn't about starting the process over, but instead iterating on an existing design. We decided to go with a more streamlined logo by cleaning up lines and simplifying the color palette.
The new logo will be used on Family Giving Tree's new and improved website, now in development, as well as on many print materials.