In the morning time we broke into five separate groups to brainstorm storylines that could inspire all our campaign materials. After reviewing all the concepts, the leads came together to focus our messaging. After another thirty minutes of iteration, we arrived at: Creating Home, Changing Lives
The goal was to get all the teams moving in a creative direction so they could start to visualize the visuals, content, social campaigns, website architecture within their smaller groups.
The content team continued to work on the tagline concept to bring more clarity to the aspirational tagline. After an hour of work and a twenty minute review, we got everyone moving in the same direction.