We were given the fairly open ended task of developing a campaign for Family Given Tree’s One Millionth Child Campaign.
In our first brainstorm, we yelled out some crazy ideas from a dancing backpack gif image on their homepage to a snowman with pencil hands and a protractor mouth. Then, we decided to focus the campaign on specific deliverables, including logo refinement, stickers and brochures to hand out for the campaign, social media outreach strategies and direct marketing templates.
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