We're into the third hour of our design process and at least our second gallon of coffee. The team is busy brainstorming ideas to pinpoint an overarching theme for the non-profit's 25th anniversary. The question now is, what content will engage an entire audience, reach out to the lives affected, and tell a history from stories past? How do we tell the story of those who Rebuilding Together Peninsula has helped, who lent a hand, and those who lead?
Through opportunity sketching the print team defines ideas as they move into the ideation design phase. Next, they narrow down key ideas as starting points for tangible proofs of content concepts. They'll use these key concepts to create enriched information, for the brochures, invitations and website. Some of these ideas baking, like hand prints in cement and a memory quilt as a visual display, are beginning to take shape.
Content is what drives a business, says Ryan, our chief editor. "Content gives us shape and form to the concepts we have. For all of us the over all theme is clear. It's about giving homes back, and the history of the lives impacted."
As we flesh out the content, it's clear that homes mean more then buildings to Rebuilding Together Peninsula. They are a swath of emotions with a deep history, a strong presence and a clear future emerging.
We are going strong, and the copy team is drafting all of these ideas for Rebuilding Together Peninsula's new brochures, invitations, and posters.
"I am amazed how easily ZURB could take what they had from their website and redefine it for the next 25 years," said Cari Pang, Program Director of Rebuilding Together Peninsula.