Add a New Feature? No. Create a New Product!

When the opportunity arose to rework and improve a core screenshot annotation feature of our flagship product Notable, we didn’t do it. Instead, we made a whole new product, and the results have been outstanding.

About this talk

In this session, we'll discuss the process and surprising results of our new approach.

When it came to building our annotation service, we wanted to be opportunistic and exploit new ways to earn relationships with people. This led us to a no-holds-barred approach to design and development that embraced marketing. We decided to give the team greater freedom to operate. We started fresh without the burden of existing code to work around and without existing customers to manage. We loosened up and challenged ourselves to dive deep and create novel solutions to known shortcomings in the design, interaction and code of Notable. This approach opened us up to a host of secondary benefits.

Where we’ve spoken