Lessons Learned from Building a Web Framework

How being opinionated will help you create better products, and connect better with your customers.

About this talk

Foundation, our front-end responsive framework, taught us a lot about being opinionated. When we come up with the idea, we knew we were being bold and taking a stance. But this talk isn't about building Foundation. It's about how product designers have to be opinionated, stand for something, and risk being wrong.