If you want to invest your team into a product idea keep asking them for feedback starting from the initial sketch all the way to the launch. In our Google Tech Talk we spoke of how important it was to have everyone on our team (engineering, marketing, design, product) providing feedback from start all the way to launch of Verify. Here are the benefits we saw:
- Instead of just presenting your idea to people, you're asking them for their opinion. People feel like they are a part of something from the start.
- By the very act of giving feedback, the team members get invested into the idea as they give you their opinion of what needs to happen for this product to succeed.
- As you follow up with the team members to show the progress of the project, they'll see some of the ideas you've discussed before incorporated into the product and, in turn, become more invested.
The actual feedback you get from people might not be useful but their investment into the idea proves to be invaluable. By the time you're ready to launch you have the entire team (engineering, design, marketing, product) invested and passionate about the product. Everyone has been involved since the very beginning.