The data geeks over at ChubbyBrain recently analyzed 32 startups to determine the number one reason they fail is because they ignore their customers. Most companies develop a product and solicit feedback from customers after they launch. We think that's insane. The risk is so high when so much gets invested before the product gets validated. Which turns us to Google. There are so many Google ideas which were built that never made it to market. Why is that?
We recently did a Google Tech Talk helping folks understand how sketching, continuous feedback, and finding team overlap in Marketing, Design and Engineering helps create a validated product which the entire team is invested in. We share how Henry Dreyfuss, Thomas Edison and Steve Jobs used the same techniques. Enjoy!