Direct mail is like an
Based on my light research, it appears that direct mail campaigns still get 2% follow-through. Over the last ten years I've seen the direct mail tactics used by credit card companies continue to evolve. I can't decide if they're having a harder time reaching people with all the junk mail, or if they're improving they're tactics for better conversion. I suspect both.
The conversion math must confirm that these mailing tactics are still working- my latest credit card "package" included 7 separate pieces in the envelope. The package even included a piece of bubble wrap for my popping pleasure (though bubble wrap even has a digital equivalent-try manic mode)!
Have you come across any wacky mail?