Second Harvest Food Bank of Santa Clara and San Mateo is dedicated to ending local hunger by connecting people with the nutrition that they need.
Second Harvest of Santa Clara and San Mateo was our winning nonprofit in 2006. Second Harvest requested assistance building a campaign for their first ever "Skip Lunch - Fight Hunger" Campaign. "Skip Lunch - Fight Hunger" was an initiative for people to skip lunch for a day and instead donate the money they would have spent to both raise awareness and feed the hungry. With the average lunch meal cost for one person Second Harvest can feed 20 hungry people!
The big wins
We were able to create an entire marketing campaign for Second Harvest in 24 hours.
Kick offWe learn what Second Harvest does and what they hope to get from Wired.
Faces of HungerThe team created the Faces of Hunger concept.
T-Shirt ideaThe t-shirt idea is created
ZazzleA team from Zazzle comes in to explain their service.
Corporate participationCorporations are called upon to participate in the Faces of Hunger campaign.
Lone chairA chair sits amongst the Wired team
Making callsTeam members make some phonecalls and talk about what they are working on.
PhotoshootSome of the team jumps into the photobooth
More photoshootsContinuing in the photobooth.
Print deliverablesThe printed collateral are delivered in the middle of the night.
T-shirtsT-shirts arrive in the middle of the night
WalkaroundA walkthrough of everything going on in the office
FinaleA final walkthrough of the office
Thanks to 2006’s partners Zazzle, mavencommunications, Village Printers, and Campaign Monitor we were able to complete our task of creating a new website for Second Harvest and also provide other marketing materials. It’s amazing that within 24 hours we were able to launch iskippedlunch.com as well as create stickers, t-shirts, posters and more. Second Harvest is still active performing outreach in their local community to raise awareness about hunger. Second Harvest now hosts the "Share Your Lunch" campaign to help families who are concerned that they will not have enough food to feed their families for the summer while their kids are out of school. Help fight hunger today by sending them a donation!
Want to be a part of Wired?
Volunteering means signing up for the full 24 hours, showing up on time, and committing to helping various team members out in a fluid schedule that will test your mettle throughout the day and night (and day again).
The people who have the most rewarding experiences are also the ones who contribute the most. Web, visual and print design skills are best. They are great at their craft, think quick on their feet, likable and motivated to help a non-profit and collaborate with ZURB.
It takes a lot to go 24 hours straight.
Be able to figure out how to do something
Be able to give helpful feedback