Second-harvest

Second Harvest

Second Harvest Food Bank of Santa Clara and San Mateo is dedicated to ending local hunger by connecting people with the nutrition that they need.

Second Harvest of Santa Clara and San Mateo was our winning nonprofit in 2006. Second Harvest requested assistance building a campaign for their first ever "Skip Lunch - Fight Hunger" Campaign. "Skip Lunch - Fight Hunger" was an initiative for people to skip lunch for a day and instead donate the money they would have spent to both raise awareness and feed the hungry. With the average lunch meal cost for one person Second Harvest can feed 20 hungry people!


The big wins

We were able to create an entire marketing campaign for Second Harvest in 24 hours.

  • Website

    Designed and launched iskiplunch.com

    Starting from scratch our design team was able to create and launch an entire website for Second Harvest’s "Skip Lunch - Fight Hunger" Campaign in less than 24-hours.

  • Print

    Printed materials

    Our deep rolls up our sleeves and knew that not only did we need to design and launch an entire website, but many other marketing materials were needed as well. We designed and created t-shirts, stickers, posters, table tents, brown paper bags, and postcards.

  • Marketing

    Marketing campaign

    We created an e-mail blast to send out to both ZURB and Second Harvest’s network to get the ball rolling for the June 8, 2006 event in hopes to solicit donations and volunteers.


8:00am

  • Kick off

    We learn what Second Harvest does and what they hope to get from Wired.
  • Faces of Hunger

    The team created the Faces of Hunger concept.
  • T-Shirt idea

    The t-shirt idea is created
  • Zazzle

    A team from Zazzle comes in to explain their service.
  • Corporate participation

    Corporations are called upon to participate in the Faces of Hunger campaign.
  • Lone chair

    A chair sits amongst the Wired team
  • Making calls

    Team members make some phonecalls and talk about what they are working on.
  • Photoshoot

    Some of the team jumps into the photobooth
  • More photoshoots

    Continuing in the photobooth.
  • Print deliverables

    The printed collateral are delivered in the middle of the night.
  • T-shirts

    T-shirts arrive in the middle of the night
  • Walkaround

    A walkthrough of everything going on in the office
  • Finale

    A final walkthrough of the office

8:00am

What we accomplished:


Skipping lunch

Thanks to 2006’s partners Zazzle, mavencommunications, Village Printers, and Campaign Monitor we were able to complete our task of creating a new website for Second Harvest and also provide other marketing materials. It’s amazing that within 24 hours we were able to launch iskippedlunch.com as well as create stickers, t-shirts, posters and more. Second Harvest is still active performing outreach in their local community to raise awareness about hunger. Second Harvest now hosts the "Share Your Lunch" campaign to help families who are concerned that they will not have enough food to feed their families for the summer while their kids are out of school. Help fight hunger today by sending them a donation!


Want to be a part of Wired?

Volunteering means signing up for the full 24 hours, showing up on time, and committing to helping various team members out in a fluid schedule that will test your mettle throughout the day and night (and day again).

The people who have the most rewarding experiences are also the ones who contribute the most. Web, visual and print design skills are best. They are great at their craft, think quick on their feet, likable and motivated to help a non-profit and collaborate with ZURB.

    What we are looking for:

  • Hard Worker

    It takes a lot to go 24 hours straight.

  • Scrappy

    Be able to figure out how to do something

  • Team Player

    Be able to give helpful feedback

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We love local businesses!

Anything you can send to our efforts would be awesome. We really like goodies — cupcakes and coffee — to keep our volunteers fueled or help with getting our print materials ... well, printed.

Let us know how you can help

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