Rebuilding Together Peninsula

Rebuilding Peninsula Together has been helping families and communities in the Bay Area for nearly 25 years. We've known them for awhile now and this is the first year we worked alongside them for 24 hours. Our goal: create a marketing campaign that helps them celebrate their 25th anniversary. We built and new site and created print materials for that milestone. The one thing that we did this year that hadn't before was produce a marketing video in 24 hours!

Our Big Wins in 2013

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    Brochures, Posters and More! – We created one brochure to rule them all — something that targeted donors, volunteers and clients. We also came up with invitations and posters for the 25th gala.
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    A Video on their History – This was the first Wired where we produced a video in 24 hours. The eight-minute short covers the history and mission of RTP.
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    A Microsite – We built a microsite that's focused solely on the 25th anniversary, which we built on Foundation 4. We also built a backend admin so that they could manage the site.

"Working alongside Rebuilding Together Peninsula was fantastic. It was a seamless partnership as we worked to create something grand."

Ryan Riddle - Editor at ZURB

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What We Accomplished in 24 hours

"Caffeine, computers, and crazy ZURBians. Put those together for 24 hours, and it results in something fantastic."

Kurt Varner - Designer at ZURB

Hammering out the details

This was our sixth Wired and one of our smoothest events. Despite everything running like a well-oiled machine, this Wired still had its own set of challenges. Our print deadline, as usual, was tight. So as the Print Team was working on the visual designs, the Content Team was hammering away at their keyboards. The posters made it to the printers on time, but the brochure took a bit longer than expected and was a little late. After everything was at the printers, we noticed an error on the invitation, which had us calling them to say, "stop the presses!" Luckily, they were able to fix the error!

Meanwhile, our Web, Visual Design, and Engineering Teams were hard at work on the microsite for the 25th anniversary event. The Web Team wasted no time, laying out the site in wireframes while the visual designers buttoned up the look of the site. The engineers waded in code soup, building a new backend for the site.

And all throughout the day and night, the Video Team scrambled. They interviewed people who came to our building then jumped in a car to get more footage and interviews off-site then rushed back here so they could edit it all together!