Rebekah Children’s Services

Rebekah Children’s Services promotes the social, emotional and physical well being of children and families.

Rebekah Children’s came to us because their old site didn’t really convey the good that they do and, in their words, was a "visual train wreck" that broke all the rules for what a good nonprofit website should look like. They also needed a new look for their brochures that was eye-catching, consistent and provided people with information about their services. Our goal was to create a visual look that conveyed clearly Rebekah Children’s purpose and services clearly in both print and web materials.

The big wins

We transformed Rebekah Children’s Service site and set them up with a variety of print materials.

  • Website

    Responsive website with Foundation

    With Foundation, we were able to take our sketches to prototype within a couple of hours. Seven hours later he had a swank new site that didn’t just look vibrant, but was also responsive and looked good on any device.

  • Brochure

    Brochure Redesign

    We also did lo-fi wireframes to sketch out our ideas for a new brochure that highlighted Rebekah’s mission and the services they offer. Not only that, but we wanted to communicate the emotional feel of their services in a visual redesign.

  • Newsletter


    Around midnight we made the call to create a template newsletter form that the team could use to connect with their donors and followers. We were pleased that the result complemented their website redesign. We even set them up with an account with our favorite email newsletter company, Campaign Monitor, and showed them how to use it.

  • Print

    Bonus Print Material

    Not that we didn’t have enough on our plate that night, we got the crazy idea to whip up some identity pieces around 3 AM. We went through a few iterations of the business cards, based on our overall visual redesign, and ended up with a card that matched the rest of Rebekah’s marketing redesign.

We couldn’t be more grateful to have had opportunity, and I’m glad that the ZURB team enjoyed themselves as much as we did. Melissa Driscoll, Development & Community Relations Manager, RCS


  • Kick off

    The team gets ready to explore different ideas for what they want to do for RCS.
  • Mid-morning stretch

    Going strong in the morning, the team encounters some internet connectivity issues but is able to push through.
  • Iterating through ideas

    We break up the ideas and brainstorm to update RCS’s deliverables.
  • Concept presentation and voting

    The teams’s created ideas for their vision for the website and voted on what they should pursue.
  • Prototypes coming to life as we code

    The visual design of the website and print is discussed.
  • Pushing for the 6pm deadline

    We sprint to make the print deadline!
  • Manifesting Code

    Using Foundation, the team is able to quickly prototype and develop the website.
  • Photoshoot

    Trying to keep team morale up, we just into a photoshoot.
  • Logos and design done, on to coding

    The deliverables start rolling in in the middle of the night.
  • Print materials are done

    In the middle of the night the printed materials are delivered.
  • Finale

    The team recaps their wins and deliverables from another succesful Wired event.


What we accomplished:

The RCS team was super dedicated and worked with us late into the night to create something great. No sleep was totally worth it. Anthony Tadina, Designer ZURB

A marketing miracle

Rebekah Children’s Services was our winning nonprofit in 2011. Before coming to ZURB, people had been confused about what it was that Rebekah’s actually did and why. One of the reasons for that confusion had to do with the nonprofit’s website, which they referred to as a "visual train wreck" and "breaks every rule of what a good nonprofit website should look like."

Now Rebekah’s is taking the logo we designed for them and slapping it on all their materials. They’ve even rebranded themselves based on the designs we came up for them. It’s amazing that the materials and new site that we were able to hammer out in 24 hours is still sparking Rebekah’s and influencing their marketing materials, everything from business cards to marketing giveaways.

Despite the tight print deadline, the web design team didn’t waste anytime, doing an audit of the old site and sketching out the lo-fi wireframes for the new site. Using Foundation 3, the team was able to whip up the scaffolding on the site, which got us quickly to doing the visual designs once we met our print deadline.

Want to be a part of Wired?

Volunteering means signing up for the full 24 hours, showing up on time, and committing to helping various team members out in a fluid schedule that will test your mettle throughout the day and night (and day again).

The people who have the most rewarding experiences are also the ones who contribute the most. Web, visual and print design skills are best. They are great at their craft, think quick on their feet, likable and motivated to help a non-profit and collaborate with ZURB.

    What we are looking for:

  • Hard Worker

    It takes a lot to go 24 hours straight.

  • Scrappy

    Be able to figure out how to do something

  • Team Player

    Be able to give helpful feedback


Be this year's ZURB Wired nonprofit

Applying for your nonprofit means signing up for the full 24 hours, getting your team invested in showing up on time, and committing to helping various team members out in a fluid schedule that will test your mettle throughout the day and night (and day again).

    What we are looking for:

  • Hard Workers

    It takes a lot to go 24 hours straight.

  • Scrappy

    Be able to figure out how to do something

  • Team Players

    Be able to give helpful feedback


We love local businesses!

Anything you can send to our efforts would be awesome. We really like goodies — cupcakes and coffee — to keep our volunteers fueled or help with getting our print materials ... well, printed.

Let us know how you can help

Email Us