Rebekah Children’s Services
Rebekah Children’s Services promotes the social, emotional and physical well being of children and families.
Rebekah Children’s came to us because their old site didn’t really convey the good that they do and, in their words, was a "visual train wreck" that broke all the rules for what a good nonprofit website should look like. They also needed a new look for their brochures that was eye-catching, consistent and provided people with information about their services. Our goal was to create a visual look that conveyed clearly Rebekah Children’s purpose and services clearly in both print and web materials.
The big wins
We transformed Rebekah Children’s Service site and set them up with a variety of print materials.
Kick offThe team gets ready to explore different ideas for what they want to do for RCS.
Mid-morning stretchGoing strong in the morning, the team encounters some internet connectivity issues but is able to push through.
Iterating through ideasWe break up the ideas and brainstorm to update RCS’s deliverables.
Concept presentation and votingThe teams’s created ideas for their vision for the website and voted on what they should pursue.
Prototypes coming to life as we codeThe visual design of the website and print is discussed.
Pushing for the 6pm deadlineWe sprint to make the print deadline!
Manifesting CodeUsing Foundation, the team is able to quickly prototype and develop the website.
PhotoshootTrying to keep team morale up, we just into a photoshoot.
Logos and design done, on to codingThe deliverables start rolling in in the middle of the night.
Print materials are doneIn the middle of the night the printed materials are delivered.
FinaleThe team recaps their wins and deliverables from another succesful Wired event.
A marketing miracle
Rebekah Children’s Services was our winning nonprofit in 2011. Before coming to ZURB, people had been confused about what it was that Rebekah’s actually did and why. One of the reasons for that confusion had to do with the nonprofit’s website, which they referred to as a "visual train wreck" and "breaks every rule of what a good nonprofit website should look like." Now Rebekah’s is taking the logo we designed for them and slapping it on all their materials. They’ve even rebranding themselves based on the designs we came up for them. It’s amazing that the materials and new site that we were able to hammer out in 24 hours is still sparking Rebekah’s and influencing their marketing materials, everything from business cards to marketing giveaways.
Despite the tight print deadline, the web design team didn’t waste anytime, doing an audit of the old site and sketching out the lo-fi wireframes for the new site. Using Foundation 3, the team was able to whip up the scaffolding on the site, which got us quickly to doing the visual designs once we met our print deadline.
Want to be a part of Wired?
Volunteering means signing up for the full 24 hours, showing up on time, and committing to helping various team members out in a fluid schedule that will test your mettle throughout the day and night (and day again).
The people who have the most rewarding experiences are also the ones who contribute the most. Web, visual and print design skills are best. They are great at their craft, think quick on their feet, likable and motivated to help a non-profit and collaborate with ZURB.
It takes a lot to go 24 hours straight.
Be able to figure out how to do something
Be able to give helpful feedback