One of the reasons for that confusion had to do with the nonprofit's website, which they referred to as a "visual train wreck" and "breaks every rule of what a good nonprofit website should look like." Now Rebekah's is taking the logo we designed for them and slapping it on all their materials. They've even rebranding themselves based on the designs we came up for them.
It's amazing that the materials and new site that we were able to hammer out in 24 hours is still sparking Rebekah's and influencing their marketing materials, everything from business cards to marketing giveaways.
What was so amazing about 2011's ZURBwired was that we were able to accomplish so much in 24 hours. Not only were we able to relaunch their website, but we even had made time to come up with some bonus materials, such as business cards.
It was amazing to see how the team quickly galvanized and hit the ground running, coming up with logo designs and doing a web audit of Rebekah's old site as well as a review of their competitors. Within a couple of hours, we had clear goals on what we wanted to accomplish and a plan in place to get there. We were cranking on all cylinders for this ZURBwired.
This was also the first ZURBwired where we used Foundation to help us go from sketches to prototype to live site quickly. With such a strong team and Foundation on our side, we were able to perform a marketing miracle and give Rebekah's a brand-new look that?s now become the center of their marketing efforts today.
With Foundation, we were able to take our sketches to prototype within a couple of hours. Seven hours later he had a swank new site that didn't just look vibrant, but was also responsive and looked good on any device.
We also did lo-fi wireframes to sketch out our ideas for a new brochure that highlighted Rebekah's mission and the services they offer. Not only that, but we wanted to communicate the emotional feel of their services in a visual redesign.
Around midnight we made the call to create a template newsletter form that the team could use to connect with their donors and followers. We were pleased that the result complemented their website redesign. We even set them up with an account with our favorite email newsletter company, Campaign Monitor, and showed them how to use it.
Not that we didn't have enough on our plate that night, we got the crazy idea to whip up some identity pieces around 3 AM. We went through a few iterations of the business cards, based on our overall visual redesign, and ended up with a card that matched the rest of Rebekah's marketing redesign.