Australians also have a lower than usual perception of trust towards the internet in comparison to the reference countries. In recent years we have seen exponential increase in malicious online businesses, and businesses that fail to deliver a satisfying customer experience. Australian trust towards the internet is 82% lower than USA.
The high Ease-of-Use scores suggest that Australian’s are extremely savvy users of the internet, which is consistent with Australia’s high connectedness. Recent research by Google for example has found that Australia is leading the world in terms of smart-phone adoption, with 37% of the population now owning one.
Recent statistics suggest that over 90% of Australians now have access to the internet. According to the OECD, 58% of Australian businesses with 10 or more employees purchase online, and 33% sell online, suggesting Australia’s e-commerce industry is very mature in comparison to the reference countries.