UX Metric Cheatsheet
28 Metrics to help you measure your digital products
Stop guessing and start knowing. We built 28 UX Metrics to measure what actually works.
Digital products live or die by trust and ease of use. But how do you measure "trust"? We've compiled a library of Product and Marketing experiments, scored by real UX metrics like Usability, Intent, and Satisfaction, to give you a blueprint for building better digital experiences.
Periodic Table of UX Metrics
Lord KelvinIf you can not measure it, you can not improve it.- ApAppeal
- BrBrand Score
- DeDesirability
- ExExpectation
- FeFeeling
- LoLoyalty
- SaSatisfaction
- SeSentiment
- UsUsability (Self-Reported)
Grace HopperOne accurate measurement is worth a thousand expert opinions.- CCompletion
- CoComprehension
- EfEffort
- EnEngagement
- FrFrequency
- InIntent
- SuSuccess
- UsUsability
Isaac AsimovI believe in evidence. I believe in observation, measurement, and reasoning, confirmed by independent observers. I'll believe anything, no matter how wild and ridiculous, if there is evidence for it. The wilder and more ridiculous something is, however, the firmer and more solid the evidence will have to be.- AbAbandonment Rate
- BoBounce Rate
- ClClick-Through Rate
- CoCompletion Rate
- DrDrop-off Time
- EfError Frequency
- ErError Rate
- ReRecency
- ReRetention
Bertrand RussellThe fact that an opinion has been widely held is no evidence whatever that it is not utterly absurd.- SeSuccess Quotient
- TiTime-on-Task
- ViVisit Frequency
UX Metric Cheatsheet
What are UX Metrics?
UX metrics measure how people feel and behave when they encounter your concept. They turn reactions into design signals you can track, compare, and improve.
Our open Glare framework groups metrics into three buckets:
- Attitudinal
- Behavioral
- Performance
Together, these signals help you see:
- Do people get it quickly
- Does the message create trust
- Where effort or confusion appears
- What drives people to continue
- How the concept stacks up across variants
UX metrics help you stay focused on what actually moves product and marketing outcomes forward. Metrics sharpen your story. They show where users stumble, where they succeed, and where the business gains or loses momentum. They make design decisions easier to explain and easier to defend.
Case Studies
See how real data shapes how the metrics are built. Each metric includes a case study of a feature, page, or flow that shows how the metrics were gathered.
These experiments reveal user interaction with product ideas.
- Comprehension: Do users understand the UI for eCommerce event creation?
- Visit Frequency: How often are users revisiting the product?
- Expectations: To what degree does the design meet user expectations?
- Sentiment: How do users feel about marketing imagery?
Check out UX metrics or watch our webinar covering a couple metrics in depth.
Open Source
It's no mystery how the results are derived. Each metric has the calculation formula outlined for implementation.
Check out UX metrics
Ready to Build Something That Actually Works?
We help teams design products and complex websites using the same experimental approach in this cheatsheet. If you want clearer decisions, fewer surprises, and work that creates real lift, we can help you put it in motion.
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