To all who are celebrating today: a very Happy Valentine's Day out to you and yours!
Though not all of us are lucky enough to have a significant other to celebrate with, there's one thing we do know — the Valentine's Day holiday and mobile devices seem to grow in their relationship year after year. Consider this: a recent study projected that digital shoppers will spend an average of $209.22 online — 60% more than the average of all shoppers.
The holiday is a big hit for commerce, but also a big day for mobile devices. What other key insights did we pick up from the study? Here are a few of them, which cover mobile usage and the holiday:
The online Valentine's Day shopper is more likely to own a mobile device. 66.5% of consumers own a smartphone and 40% own a tablet. Both numbers beat the average percentage of all adults who own the same devices — 55.9% and 32% respectively.
The most common action for a Valentine's Day shopper on any mobile device is to research products and compare prices. 37.3% of smartphone owners and 45.5% of tablet owners plan on doing this.
Valentine's Day smartphone shoppers are more inclined to use the mobile web over native apps to research prices, compare prices and make purchases. Only 19.3% plan on using apps to compare prices. Think that's low? 16.1% of people plan to use apps to research or purchase products.
The second most important action for a Valentine's Day mobile shopper is looking up retailer information. 27% of smartphone owners and 29.5% of tablet owners plan to research location, store hours and/or directions.
It's clear that Valentine's Day shoppers gravitate toward the mobile web and shy away from mobile apps when shopping around for Valentine's Day gifts. If you're building a website with a commerce side, it's important to have an optimized presence across all devices, like One Kings Lane.
Curious to learn more about how people use their mobile devices on Valentine's Day? Take a peek at the full study.