Sketching is a huge part of our process and culture here at ZURB. In fact, we use sketching to do most of the heavy lifting in our design. After the morning brainstorming sessions, each team broke out the Sharpies and began sketching out concepts, page layouts, workflows and more.
Ideation sketches are a fast, lofi, low-cost way to generate a volume of ideas and explore any constraints before we dive into code. By generating as many ideas as possible through sketches, we can begin to build momentum and move closer to the right answers.
Producing ideas in volume combined with timeboxing can help your team drop all assumptions about a problem and uncover paths you would have never even considered previously.Rather than focusing on creating a pixel perfect masterpiece, sketching gets you and your team into energetic storytelling that solves problems for people.