Joseph A. Bank, commonly known as JoS. A. Bank makes formal and casual men’s wear and has stores throughout the country. While they are best known for their brick and mortar stores, they were looking to grow their web presence. Their existing eCommerce site was desktop only with a separate site for mobile visitors. JoS. A Bank came to ZURB looking to improve their eCommerce site to help better convey the quality of their products and increased sales.
We saw some immediate opportunities to create a single, responsive website that would help them serve their audience no matter what device they were browsing on and remove the complexity of having to maintaining multiple codebases.
While we had made some incredible learnings with a similar men’s brand, every client has different needs, requirements and clientele. As with any project, we try to make no assumption and focus on learning as much as possible.
From our initial research, we gained a clear picture of JoS. A. Bank’s audience which consisted of a largely older demographic. Part of the opportunity did include modernizing the look and feel of the site to appeal to younger visitors, but we wanted to make sure we met the needs of all users, including taking into consideration the needs of this important demographic. We were able to uncover the following Design Insights: