Our fifth ZURBsoapbox, featuring John Marshall of MarketMotive, is coming up next Friday Oct.16th at 12pm here at ZURB HQ. Just as before, space is limited and lunch will be provided, so RSVP via Email » at least one day before the event so we can keep things comfy!
Lessons Learned: ClickTracks to MarketMotive
When ClickTracks' CEO John Marshall first approached ZURB with a request for ten icons and a rough prototype of a website—neither company realized at that moment just how far they'd travel together. ZURB helped John build ClickTracks (a web based analytics business) over the next months to come. John sold ClickTracks for over $10 million and went on to start MarketMotive. Through real life stories he will share the failures and successes of moving from a product focused analytics business to a service focused consulting business. He will share with us:
- Things he would *not* do again based on his experience at ClickTracks
- Top three pitfalls in transitioning from product to service
- The start-up culture: Product vs. Service
- Van Halen and the role of analytics in a business
About John: John Marshall is an entrepreneur with over 20 years experience and quite a few companies under his belt. His latest startup is MarketMotive, which he describes as "a company focused on helping companies get the maximum from their online marketing." Market Motive teaches a complete set of step by step programs for web analytics, SEO, paid search, online press and more. John is a former CEO and Founder of web-analytics-success story ClickTracks Analytics, which was acquired by Lyris Inc. in 2007. As a Netscape alumnus responsible for several other successful software companies, John brings a wealth of knowledge on the topic of web analytics, conversion techniques and marketing.
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Highlights from our past four soapbox lectures are available online at The ZURBlog:
- The Cat, The Dog, and Web 2.0 by Mrinal Desai
- Tapping a Vein: Lessons from an iPhone App Startup by Bart Decrem
- Product Excellence Principles by Luke Wroblewski
- Lessons Learned: Technorati to Offbeat Guides by Dave Sifry