Getting stuck thinking about process is an easy trap for designers to fall into. Sure you'll solve problems, but without effective methods, those results will be ' well, uninspiring. That's why at ZURB we focus on methods, not process.
Methods are the backbone of the design process. It's deadly tough to build products effectively without developing a few design methods first. Sketching uncovers interactions, brainstorming sparks ideas, critiquing pushes the envelope of designs, and analyzing discovers what people do with your products. Without these methods, we'd be a little lost.
Which is why we've pulled back a bit, digging deeper into our own design methods. We asked ourselves: Why does brainstorming get our ideas flowing? How is concept testing useful in gathering data? Why do we user test? More importantly, how do these methods help design better products?
It's not enough to ask these questions. We had to keep talking about these methods. We also had to write them down. By writing them down, we can continue to refine and shape those methods. We even went one step further and put them all in a place where we could share those methods with others who are working furiously to build awesome products.
Check out a few of the methods we've published by clicking on the titles below:
A design method to test our products and services to make them more awesome and make us better designers.
A design method that helps us quickly get ideas out there, work through problems, explain interaction, and build products.
These methods aren't the only ones we use and we'll be putting more up soon. By either using these methods or developing methods of your own, you'll be able to build awesome products more effectively.