Two years and 15 million customers into developing their product, the Posterous team decided to scrap everything and start over from square one. It's rare that you hear of a startup doing that these days, but they had a strong feeling that this was the right path for them. Locking down once screen per day, they spent 7 months going from page-to-page, rethinking, rebranding and redesigning each from scratch. They launched the new and rebranded Posterous Spaces a few weeks ago.
Sachin Agarwal got on his soapbox last Friday to share Posterous' setbacks, losses and wins, and reasoning behind many of the decisions made along the way. It was a very engaging talk that sparked the most hand raises we've seen in a while!Sachin Agarwal's Soapbox Podcast and Summary