This Friday July 9th Nate Bolt the man you've seen speak at Interaction Design Association, write for A List Apart, and publish a Rosenfeld Media book will get on his soapbox to teach us a new way to do UX Research.
Hey you!Yes, I'm talking to you. Have you ever had an idea for a product or a website? Most of us have. Did you ever ask anybody about their opinion of it? How did you do that? Face to face interviews? Focus groups?
Once you had a prototype of the idea did you ever observe someone using your product? How did you do that? Record them with a camera? Use software to record their mouse movements?
Ok, be honest. Was it a little expensive? Time and resource guzzling? How much time and money could you have saved if you accomplished the same task remotely? Remote user research is *"a type of user experience research that is conducted over the phone and Internet, instead of in person. It seeks to understand how people interact with technology."*
Wea''re excited to have Nate Bolt the man behind 230+ user research studies at Bolt|Peters get on his soapbox to teach us how to design and conduct remote research studies from top to bottom using a phone and a laptop.
Hmm. Interesting. Is there a down side? How do I do this?
People say that remote research is inexpensive, it's great for cross-country teams, and you get a lot of data without leaving your office. But wait, what are the downsides? How is something like this setup?
In a 25 minute interactive discussion Nate will share:
- When we should & shouldn't go remote
- How to create tasks for participants
- How to find participants
- How to handle problem participants
- Best ways to gather data remotely
- Best remote tools to use
You miss this and you might be spending tons of $$$, time and resources on user research you could have done remotely. No big deal.Rosenfeld Media was kind enough to offer ZURB blog readers a 20% discount with code RRZURB off all of their books including Nate Bolt's book: Remote Research. About Nate: Nate Bolt is the El Presidente at Bolt|Peters where he has overseen more than 200 remote user research studies for Sony, Oracle, HP, Greenpeace, Electronic Arts, and many others. Beginning in 2003 he led the creation of the first moderated remote user research software, Ethnio, which is being used around the world now to recruit hundreds of thousands of live participants for research.