Over the last few years, we've heard many of our customers dismiss the need to address their web presence on mobile devices. It was understandable considering the small mobile adoption rates of their Enterprise customers. But it's no longer feasible for any business not to think about how they're solving problems for the Mobile Web. Mobile growth is outpacing desktop usage, and people are becoming more comfortable getting work done on portable devices.
We can use our own business as an example. We're a business-to-business company that has quickly shifted to a multi-device office. On a regular day at ZURB, you'll see people sketching on iPads, projecting design work on a TV and reviewing agenda notes on a phone.
Comscore is reporting that mobile consumption is growing with one third of all page views in the UK are from a connected device. For some customer perspective, our newsletter email opens are now 40% mobile. 7.5% to 20% of our visitors come to our various properties on a mobile device. Those numbers continue to climb each month for us, especially overseas.
It's our hope with the upcoming release of Foundation 4 that many business will not only make the decision to move forward, they'll look to start their efforts around small devices first. It's a concept our advisor Luke Wroblewski has been pushing for quite some time: Mobile First. With the proliferation of connected devices and US mobile usage surpassing desktop in 2015 (it's already happening in India), designing the mobile experience first is a solid bet. Actually, you really don't have a choice if you want to remain relevant.
Leading the charge at ZURB since 1998