What do you do?
Good question! I'm not sure I could really tell you :-) I guess my job mainly consists of working closely with clients to design a user interface that meets their business needs and encourages users to complete their calls for action.
How does Verify help you do what you do?
It helps in a couple of ways. Firstly it allows us to test user interfaces with real people, rather than us guessing what the best approach might be. Secondly, it helps us justify a certain design approach with the client. We find that it can be an extremely useful tool in helping clients overcome their reticence over a particular design approach.
One example of how we use Verify would be on a recent project we did where the client was concerned about the design approach we had chosen. He felt that a particular aspect of the design communicated the wrong connotations. He believed that this design element would make the user think the site was about a different topic entirely. By running a Verify test we were able to prove that was not the case and get design sign-off.
What's your favorite test in Verify?
The Memory Test is the one we seem to use the most. We find it very revealing what people can remember when they only see a design for a few seconds. It gives an indication of whether the site has the right visual hierarchy or not.
Anything else you want to add?
I see so much potential for Verify both for us as a company and also in its future development. I am really looking forward to seeing what Verify come up with next. For example the mood test could be even more powerful if the tester could set a series of emotions that user could chose between. This would be extremely powerful for establishing the right brand direction for a site.