**Highlight exactly what answers you're looking for** instead of leaving the question open-ended. If you're meeting in person, give your teammate or client a written outline of the feedback you're looking for before showing a concept. Explain the benefit of each section every step of the way, and how it fits into the larger design concept. If you're discussing the concept over email, make sure the questions are contextual. Our website feedback tool Notable is a great tool for making sure you and your client are on the same page.
**Choose specific people you'd like answers from**, don't just leave it up to whomever the client or teammate wants to show your concept to. While the marketing team might have some useful feedback, you probably don't need to know what the client's Aunt Nancy in Chicago thinks. Be directive -- and proactive -- by calling out specific people for different types of feedback.
**Make sure the feedback you get is directly related to moving the project along.** There's no need to revisit issues or concerns about work that has already closed ideas down. Make sure you specify a time limit on when you expect feedback because ideas need continuity.
**Create a directive with specific examples and questions**: Do you feel this desaturated, rounded form fits with our older demographic? A specific question make it easier to take away feedback that can be acted upon.Though it can be difficult to hear, you need constructive feedback to make sure your vision is aligned with that of the overall goals of the project. Remember to ask for specifically what you need to know, and don't take any of the feedback personally.